Online marketing is the main tool for business nowadays. It is not easy to achieve the top feat in any business. There are lots of things to be done to become a top firm in online industry. The most important thing is to make our product to reach the viewers. Due to the advancement in technology many hohes have computer and they are making online purchase. Our product will reach the industry if our site reaches the top spot in the search engine. The most efficient way to go ahead in online industry is through search engine optimization. The search engine will list the sites based on the search criteria keyed. The relevant keywords must be put in our site and it increases the visibility to the users. The content must be good enough with relevant keywords and also with increase in the back links. This can be easily done through search engine optimization.